The name of Adidas is everywhere in its home town of Herzogenaurach. In 1999 this global sporting goods manufacturer moved to a larger site on the edge of town with space for an extended complex comprising a new headquarters, commercial space, hotel and other facilities. In 2006 the Brand Centre was completed. The new headquarters building is a gleaming black cube, 170 m long by 70 m wide. Part of its volume is buried underground. By day the reflective glass facade merges with the surroundings, but at night it transforms into an illuminated shop window. Visitors enter the building at the highest point of the foyer, descending dramatically via broad steps to a large cube inserted into the space.