Hardly any other metropolis than Tokyo has such a rapidly changing and booming shop scene. In the past decade consumer behaviour in Japan underwent a drastic transformation due to changed economic conditions. In many areas the online sector and its orientation on efficiency in sales is a strong influence.
However, certain patterns remain the same: packaging and product presentation still play a central role — the reason for this can be found in historic traditions that are part of the cultural identity of Japan. In addition, since the mid-1990s a large number of foreign fashion labels established their presence in the Japanese metropolis with buildings by SANAA (Dior), Aoki (Vuitton), Herzog & de Meuron (Prada), Piano (Hermes), or Ito (Tod’s).
The Ginza shopping district, traditionally characterized by the big department store chains and the new quarter along the Omotesand? Dori became expressions of a modern consumer and lifestyle culture. Three store projects attract particular attention. They celebrate the merger between product presentation and architectural concept. (Kurt Handlbauer)
However, certain patterns remain the same: packaging and product presentation still play a central role — the reason for this can be found in historic traditions that are part of the cultural identity of Japan. In addition, since the mid-1990s a large number of foreign fashion labels established their presence in the Japanese metropolis with buildings by SANAA (Dior), Aoki (Vuitton), Herzog & de Meuron (Prada), Piano (Hermes), or Ito (Tod’s).
The Ginza shopping district, traditionally characterized by the big department store chains and the new quarter along the Omotesand? Dori became expressions of a modern consumer and lifestyle culture. Three store projects attract particular attention. They celebrate the merger between product presentation and architectural concept. (Kurt Handlbauer)