The client, a delicatessen wholesaler and retailer, has a large number of “Frischeparadies” outlets all over Germany. Every branch has an individual character and is designed to integrate into its urban surroundings and fulfil its role in the food and produce cycle.
In the case of the company’s new premises in a heterogeneous commercial area in Stuttgart, the building has two important usage areas: retail space for private customers and a wholesale area in which goods are delivered, stored, allocated to orders and sent out to customers such as restaurants or hotels.
The architect translated these requirements into a homogeneously structured building with a series of four spaces that allow an optimum operational flow and correspond with the need of the client to provide customers with a high-quality purchasing experience. A particular source of inspiration for the design was the sawtooth roof of a neighbouring wholesale fruit and vegetable market.
In the case of the company’s new premises in a heterogeneous commercial area in Stuttgart, the building has two important usage areas: retail space for private customers and a wholesale area in which goods are delivered, stored, allocated to orders and sent out to customers such as restaurants or hotels.
The architect translated these requirements into a homogeneously structured building with a series of four spaces that allow an optimum operational flow and correspond with the need of the client to provide customers with a high-quality purchasing experience. A particular source of inspiration for the design was the sawtooth roof of a neighbouring wholesale fruit and vegetable market.