Discussion: A Return to Social Concerns – New Perspectives in Modern Architecture

The Prada Flagship Store in SoHo (2001), designed by Rem Koolhaas, represents a high-water mark in the collaboration between star-architects and fashion labels. The conversion of a shop with an area of roughly 2,100 m2 apparently cost around $40 million – an exceptional sum even for New York City. Ultimately, very little actual architecture was to be seen for the...