Discussion: Architectural Quality in Supermarkets – the MPreis Phenomenon

After Graz and Vorarlberg, Tyrol is now a further region of Austria to attract international attention with its architecture. The MPreis supermarket chain could be cited as an example of this. Its particularly dynamic development is all the more remarkable for three reasons. Firstly, the chain is active in only a limited, clearly defined region, namely Tyrol. Secondly, at a...