More Brand – Less Boutique: Quo Vadis, Office?

Issue
10/2022 Lighting Interiors
Author
Max Scharnigg
MAX SCHARNIGG is a Munich-based journalist and author. For ten years now, he has been deliberating on questions of style as editor at the Süddeutsche Zeitung, with a focus on a set of topics including interiors, design and zeitgeist.
© Julian Baumann
Three pandemic years have disrupted the concept of New Work. Max Scharnigg proposes a chronology of shocks and offers a look forward towards a new definition of the office as a brand space.
MAX SCHARNIGG is a Munich-based journalist and author. For ten years now, he has been deliberating on questions of style as editor at the Süddeutsche Zeitung, with a focus on a set of topics including interiors, design and zeitgeist.
© Julian Baumann