Focus on Retail and Display: Think Emotional, Act Local: Retaildesign in China and Russia

“Blooming emotions“: The store premises of the Chinese jewellery brand Keer are filled with reliefs of flowering vines. Amongst them backlit smart frames show themes from the company’s advertising campaign.
Keer Jewellery, Beijing 2015
Design: Ippolito Fleitz Group, Stuttgart
The exploding retail sector in China leads to a booming interest in a successful retail design. The most important retail marketplace of the future has come into being at lightning speed. By contrast, Russia’s boutiques reflect the values of a country that has left the growth phase largely behind, has a healthy middle class and is currently struggling with an...
“Blooming emotions“: The store premises of the Chinese jewellery brand Keer are filled with reliefs of flowering vines. Amongst them backlit smart frames show themes from the company’s advertising campaign.
Keer Jewellery, Beijing 2015
Design: Ippolito Fleitz Group, Stuttgart