Although the underlying idea was to set the new conference at the green heart of the fairs area and give it a playful, effortlessly floating quality, the design is not an arbitrary play of forms. It is a response to the external constraints that the location imposes and internal self-defined ones arising from the brief. The intrinsic idea of the trade fair was to create a responsive human environment for the many different events to be held here and to make technology accessible to people.