Strong contrasting forms are an effective but risky design element in architecture. They have to be controlled otherwise there’s the risk of aesthetic failure. The buildings of Jakob + MacFarlane, in any case, derive their appeal from the intriguing permeation of strictly rightangled and organic forms. The Parisian architects provide the deep, cubic structures of office buildings with elliptical indentations or design organic volumes that appear as if cut out from a three-dimensional lattice.

Accord- ing to this principle, entire buildings can be formed (such as Jakob + MacFarlane’s 2008 social housing development at Rue d’Hérold in Paris) but also shelving systems or the architects’ most recent conversion project in Paris’ Marais district. Their client Frédéric Malle describes himself as the “publisher“ of fragrances by well-known designers and has every store designed by a different architect or interior designer. One of the Malle perfume boutiques in Paris carries the signature of Andrée Putman, while Steven Holl designed the branch in New York’s Greenwich Village.

A key feature of these perfumeries are fragrance columns with integrated atomizers where customers can sample the perfumes before purchase. These spaces resemble small walk-in closets, in which customers can be alone as if in a changing room. In some cases, the columns consist of free-standing, ceiling-high glass cylinders, which are centrally positioned in the perfumeries.