A Eurocentric architect’s first impression of an Asian metropolis might be characterised by the seemingly impenetrable chaos of a setting which has nothing in common with the accretive nature of many European capitals. Seoul is one such metropolis, which, due to its ten million inhabitants and continued explosive economic growth, has bypassed a regulated architectural framework. The 20 000 m2 office building in Seoul’s Digital Media City, the newest industrial park, is strategically located between the city centre and the Incheon International Airport. The twelve stories and five parking levels below grade were completed in only eighteen months – considered a breakneck pace in Germany, but normal in Korea.