Valentino Garavani founded his eponymous fashion label Valentino in the 1960s and still today the brand’s collections combine classic cuts and shapes with a variety of materials and colours.
Customers should have been therefore prepared for contrasts when Valentino commissioned British architect David Chipperfield to design a new store concept in 2008. For Chipperfield may be known for classical forms but he isn’t exactly renowned for ornamentation or extravagant colour.
The first flagship store based on Chipperfield’s design opened in Milan in 2012. Since then stores have been opened annually: in 2013 in Paris’ Rue St.-Honoré; in 2014 on New York’s Fifth Avenue; in 2015 near Rome’s Spanish Steps; and in spring 2016 on London’s Old Bond Street.
The architects selected the Italian palazzo as the spatial model for the stores and their aim was to recreate its atmosphere in various metropolises around the globe.
Customers should have been therefore prepared for contrasts when Valentino commissioned British architect David Chipperfield to design a new store concept in 2008. For Chipperfield may be known for classical forms but he isn’t exactly renowned for ornamentation or extravagant colour.
The first flagship store based on Chipperfield’s design opened in Milan in 2012. Since then stores have been opened annually: in 2013 in Paris’ Rue St.-Honoré; in 2014 on New York’s Fifth Avenue; in 2015 near Rome’s Spanish Steps; and in spring 2016 on London’s Old Bond Street.
The architects selected the Italian palazzo as the spatial model for the stores and their aim was to recreate its atmosphere in various metropolises around the globe.